Core Values

Mission Statement

• To be customer-focused, innovative, and efficient.
• To be the preferred provider of superior financial products and services through caring, professional staff and appropriate technology.
• To exceed shareholder expectations and be a catalyst for development.

Vision

Global growth from local roots.

Vision Statement

"Achieving excellence and creating value for global customer satisfaction".

Our Ideals

Market leadership.
Service excellence.
Global outlook.
Employer of choice.
Bank of choice.
Innovative and proactive leadership.
Value-adding processes.

Our Core Values

Customer Care
Respect for Individual
Integrity
Teamwork & Collaboration
Professionalism
Social Responsibility
Results Orientation

Customer Care

We recognize that our success depends on our customers and they are the reason for our success.

We therefore pledge to:

• Have an uncompromising commitment to satisfy the financial needs of our customers.
• Keep the impact on customers first in all our decision-making, and hold “excellence regardless” as the driving force in achieving total customer satisfaction.
• Build and sustain relationships with our customers that enable better understanding of their current and  future needs.
• Recognize and serve our customer segments according to their distinctive needs.
• Believe that proactive, innovative and responsive approaches to the needs of internal and external customers are the keys to our success.

<<Back to top

Respect for Individual

We are committed to:

• Building strong relationships by respecting one another and valuing each other’s needs, feelings, opinions, time and contributions.
• Treating all individuals as invaluable assets and strategic partners.
• Listening actively to one another and respond appropriately with open, timely and professional communication.
• Recognizing value-adding contributions and reward them accordingly.
• Creating challenging opportunities for our growth, development, and involvement in decision-making, individually and collectively.
• Providing the authority, training, tools and encouragement required for each of us to do our best to serve one another and fulfill our individual needs.

<<Back to top

Integrity

• We are dedicated to upholding high moral principles and ethical standards.
• We respect the legal framework within which we operate.
• We keep confidentiality at the core of our business.
• We keep integrity at the core of all our relationships to earn trust and confidence from our colleagues and other stakeholders.
• We consistently demonstrate personal integrity through honesty, trustworthiness, fairness and openness in everything that we do.
• We deliver reliable and customer friendly products and services with accurate data and information in accordance with fair and equitable banking industry practices.
• Our business processes and practices support service excellence while protecting the interests of our customers, employees, shareholders and other  stakeholders.
• We believe in and practice fair and honest competition based on customer value, fully recognizing our competitor’s right to exist.

<<Back to top

Teamwork & Collaboration

We are committed to:

• Using our complementary and collective knowledge, skills and creativity to brilliantly execute all our plans for the long-term benefit of the organization.
• Thinking GROUP in all our actions, and take ownership for the success of our colleagues in optimizing their individual commitment to the success of our organization.
• Consistently aligning our decisions and actions to our  vision, mission and values for which we hold one another collectively responsible.
• The core principle of teamwork: working and acting together.
• Maintaining an environment in which teamwork and collaboration flourish.
• Communicating “with” and not “about” one another, addressing issues rather than personalities.
• Quickly addressing matters that disrupt critical resources and the flow of work that produce our desired results.
• Cross-functional collaboration and making teamwork spontaneous rather than directed by management.
• Relying on interdependence and the sharing of information across the Group.

<<Back to top

Professionalism

• We demonstrate the highest level of skill, competence and character in executing our day-to-day duties and responsibilities.
• We each take ownership and personal responsibility for all that we do and accomplish.
• We consistently maintain a mode of behavior that is aligned with the ideals of the ECFH Group, in all social settings.
• We exercise initiative and demonstrate loyalty, courtesy and cooperation when providing service to our internal and external customers.
• We exercise prudence and sound judgment in our decision-making, and are positive, confident and objective in all our business interactions.
• We apply both our extensive industry knowledge and technical competence to consistently add value to our customers and the Group, while producing results of the highest quality.
• We continuously develop ourselves to maintain the capabilities needed for optimal contributions to the success of the ECFH Group of Companies.
• We value time and timeliness, and the impact we have on the time and timeliness of others.

<<Back to top

Social Responsibility

We contribute to the development of ethical and social values, people, communities and the environment.
We act in a manner that will contribute to the welfare of our society, through leadership and participation with our social partners.

We are committed to:

• Fostering the socio-economic development of Saint Lucia and the region.
• Influencing the direction of the banking and financial services industry, in line with global trends.

<<Back to top

Results Orientation

We are committed to: 

• Holding ourselves accountable for actions and behavior that lead to the realization of our vision, mission and values.
• Aggressively pursuing market share, growth and industry leadership.
• Continuously improveing on what we do to enhance our business performance.
• Focusing on proactive leadership, management, and strategy implementation to achieve our business objectives.
• Being cost effective in all our activities.
• Continuously welcoming and embracing change to ensure a consistently high level of results in all our initiatives.

<<Back to top